After months of speculation and leaked imagery, Oasis has officially broken their silence on their highly publicized collaboration with Adidas Originals. In a recent statement, frontman Liam Gallagher revealed the band’s reasons for partnering with the iconic sportswear brand, framing the move as both nostalgic and forward-thinking. The collection, which blends classic Britpop flair with Adidas’ timeless design, has already sent waves across fashion and music culture.
Liam described the collaboration as “a proper coming together of two forces that shaped who I am.” For the Oasis frontman, Adidas was never just a brand—it was a uniform of working-class pride, stadium swagger, and street-corner cool. “Adidas was always on our feet,” he said. “Before the fame, before the gigs, before anything, it was three stripes and a dream.”
The Oasis x Adidas Originals collection features reimagined terrace classics: retro tracksuits, vintage-style trainers, and subtle nods to 90s tour iconography. There’s even a limited edition sneaker model called the “Supersonic Samba,” paying tribute to one of the band’s biggest hits. The apparel effortlessly fuses musical rebellion with a clean, heritage aesthetic
For the band, it wasn’t about jumping on a trend—it was about making a statement. Noel Gallagher, though usually quieter on fashion matters, gave the collaboration his blessing. “It makes sense. Adidas is Oasis, and Oasis is Adidas. It’s a look, it’s a sound, it’s a whole feeling,” he said in a brief feature accompanying the launch.
According to insiders close to the deal, the collaboration was years in the making, delayed only by internal band tensions and a mutual desire for creative control. Adidas reportedly gave the band full design input, resulting in a collection that feels less like celebrity merch and more like a genuine extension of their legacy.
One standout campaign image features Liam walking through a foggy Manchester street wearing the co-branded jacket, his head high, flanked by young musicians. It’s not just a marketing image—it’s a visual passing of the torch, connecting Oasis’ enduring influence with the next generation.
In interviews, Liam admitted that his decision to collaborate wasn’t about chasing relevance. “It ain’t about fashion week and hype drops. It’s about roots. It’s about what we wore when we had nothing but guitars and big dreams.” He stressed that the collaboration was a love letter to fans who lived through the 90s and to those who’ve kept the music alive since.
The campaign also includes a short film, scored by a stripped-back piano version of “Live Forever,” tracing Oasis’ early days through archival footage and stylized visuals. It culminates with Liam lacing up the new trainers on the edge of a rooftop, looking over a glowing London skyline.
Fashion critics have praised the partnership for avoiding the clichés of band merch and instead delivering something timeless. “This isn’t nostalgia for nostalgia’s sake,” wrote one reviewer. “It’s the revival of an attitude—raw, melodic, and unapologetically British.”
Sales have already exceeded expectations, with pre-orders for the limited footwear line selling out within hours. Adidas confirmed plans to expand the collaboration with exclusive drops tied to key Oasis anniversaries, including a rumored 30th-anniversary tribute to Definitely Maybe.
For fans of both Oasis and Adidas, this collaboration is more than product—it’s a celebration of identity. It speaks to the power of music and fashion to shape culture, influence generations, and remind us of where we came from, even as we stride toward the future.
With this collaboration, Oasis has once again reminded the world that their legacy isn’t confined to records or stages—it’s woven into style, spirit, and the untouchable aura of cool. As Liam put it best: “We didn’t just wear Adidas. We lived in it.”
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